





Lin Hsu
UX/UI























Design
how people
feel / think
/ decide





10+
25+
20+
With experience across UX/UI design, marketing, and leadership, I’m passionate about creating design solutions that drive real impact. I believe the best experiences emerge where research, empathy, and business strategy meet.
Selected Projects
Core Expertise

Designing user-centered journeys through research, testing, and data-driven insights that turn complex challenges into seamless experiences

Crafting visually cohesive, accessible interfaces that balance clarity, functionality, and brand personality across all platforms

Building visual identities that express a product’s purpose and connect emotionally with its audience

Applying strategic design and behavioral insight to strengthen engagement, conversion, and brand storytelling

Aligning user needs, business objectives, and design direction to create scalable, measurable impact
Peer testimonials
Lin is highly skilled in managing stakeholders, team members, and clients alike, ensuring clear communication and strong alignment throughout every project. As a UX/UI lead, she empowered her team and coordinated efforts effectively. She leads by example, builds trust, and creates an environment where people can do their best work.
In our professional lives, we meet many people, but only a few truly stand out—and Lin is undoubtedly one of them. As a natural leader, she combines meticulous attention to detail with exceptional multitasking skills. Lin consistently navigated even the most challenging client situations with composure and patience, earning trust and respect along the way.
Lin has a sharp sense of UX/UI design and solid understanding of digital product stategy made a real difference in our projects. She has a strong instinct for creating seamless, user-friendly experiences that genuinely support product objectives. Clear in communication and always well-organized, she kept teams aligned and collaboration effortless.






