Second brain app
Design system
Website revamp
Benchmark potential cross platform app
Airline mobile app
Immersive audio app

Lin Hsu

UX/UI

Hey ya
Munich + NYC
Global Creative Partners:
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Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Partner Logo - Craflow Webflow Template
Image - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow TemplateImage - Craflow Webflow Template

Design

how people

feel / think

/ decide

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10+

Years of experience

25+

Clients collaboration worldwide

20+

Cross platform projects

With experience across UX/UI design, marketing, and leadership, I’m passionate about creating design solutions that drive real impact. I believe the best experiences emerge where research, empathy, and business strategy meet.

Core Expertise

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UX
UX
01

Designing user-centered journeys through research, testing, and data-driven insights that turn complex challenges into seamless experiences

+ User Research
+ Journey Mapping
+ Usability Testing
+ Information Architecture
+ Accessibility Design
+ User feedback
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UI
UI
02

Crafting visually cohesive, accessible interfaces that balance clarity, functionality, and brand personality across all platforms

+ Design Systems
+ Visual Hierarchy
+ Interactive Prototyping
+ Responsive Layouts
+ Cross Platform Design
+ Motion Design
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Branding
Branding
03

Building visual identities that express a product’s purpose and connect emotionally with its audience

+ Brand Identity
+ Visual Language
+ Typography
+ Color Strategy
+ Rebranding Initiatives
+ Graphic Element Creation
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Marketing
Marketing
04

Applying strategic design and behavioral insight to strengthen engagement, conversion, and brand storytelling

+ Campaign Strategy
+ Conversion Optimization
+ Content Design
+ Email Automation
+ A/B Testing
+ Performance Analytics
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Strategy
Strategy
05

Aligning user needs, business objectives, and design direction to create scalable, measurable impact

+ Market Research
+ Target Analysis
+ Product Positioning
+ Insight Synthesis
+ KPI Definition
+ Growth Planning

Peer testimonials

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Lin is highly skilled in managing stakeholders, team members, and clients alike, ensuring clear communication and strong alignment throughout every project. As a UX/UI lead, she empowered her team and coordinated efforts effectively. She leads by example, builds trust, and creates an environment where people can do their best work.

Joel P.
Partner at Like Reply
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In our professional lives, we meet many people, but only a few truly stand out—and Lin is undoubtedly one of them. As a natural leader, she combines meticulous attention to detail with exceptional multitasking skills. Lin consistently navigated even the most challenging client situations with composure and patience, earning trust and respect along the way.

Manuela O.
Director of Product Design at Prezi and Inforgram
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Lin has a sharp sense of UX/UI design and solid understanding of digital product stategy made a real difference in our projects. She has a strong instinct for creating seamless, user-friendly experiences that genuinely support product objectives. Clear in communication and always well-organized, she kept teams aligned and collaboration effortless.

Jean-Noël D.
Senior Manager at Like Reply

Build Something

Meaningful

Contact me
& SAY HELLO
Immersive audio app
Website revamp
Second brain app