About me
Design
How
People
Feel
Think
Decide
With experience across UX design, marketing, and leadership, I’m passionate about crafting digital solutions that create lasting impact. I believe great experiences are born where research, empathy, and strategy align to serve both users and business goals.
As a senior product designer, I collaborate closely with UX researchers, developers, and stakeholders to turn insights into meaningful, measurable outcomes. My focus is on building products that not only look refined but also make a genuine difference.
Work Process
+ explore
Research user needs, business goals, and technical context to define clear opportunities.
Methodologies: Competitive analysis, interviews, journey mapping, design thinking workshop)
+ Shape
Transform insights into intuitive, visually cohesive solutions through exploration, prototyping, testing, and iteration.
Design: Figma
Methodologies: usability testing, user interviews, qualitative/ quantitive research
+ Grow
Validate and refine designs after launch through feedback and iteration, driving measurable impact and scalability.
Methodologies: Usability testing, user interviews, qualitative/ quantitive research, Metrics/KPI definiation
