Second Brain Productivity App

Project

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Designed to help users transform their screenshots into organized knowledge pieces - a place to keep ideas, gather inspiration, and gain insights from topics they find worth saving. The project focuses on creating a mindful and intuitive experience that brings calm and clarity to digital information and simplifies the interaction between a human user and an AI assistant system.

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Duration

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On-going

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Role

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Senior Product & CI/CD Designer

Partnered with the founder to shape the product vision and user experience

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Product

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iOS app

Objective

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To design a seamless, human-centered flow that simplifies how users interact with AI-generated content while maintaining trust and ease of use.

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Challenges

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+ Presenting complex AI functionality in a clear, approachable way

+ Avoiding overwhelming visual or interaction patterns

+ Maintaining a sense of calm and structure throughout the interface

+ Building a scalable design system for future expansion

Process Overview

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Research & Insights
Conducted research to define user needs around screenshot organization and content clarity

Wireframing & Flows
Created low- and mid-fidelity wireframes to explore user flows

Visual Direction
Defined a minimal visual language emphasizing whitespace, balance, and clarity

Design System
Developed a consistent design system with reusable components

Tone & Trust
Focused on human tone and language to enhance user trust in the experience

Outcomes

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+ Created a simple, organized interface with clear visual hierarchy

+ Improved navigation by focusing on a straightforward, linear flow

+ Defined a consistent design system with reusable components

+ Applied a calm, balanced visual style to support readability and focus

+ Ensured the layout and interactions are scalable for future features

+ Used this approach to make AI feel approachable and purposeful, in order to avoid the “AI-slop” aesthetic through clear structure and human-centered design