Cross-Platform Redesign for Digital Transformation

Client

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A global duty-free retailer serving international travelers, offering a curated selection of premium brands across airports and travel hubs worldwide.

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Duration

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Total 1.5 years. This particular project 4 months

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Role

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Senior UX/UI Designer

Collaborated with the product owner, UX/UI team lead, and dedicated iOS and Android developers to deliver a cohesive cross-platform experience

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Product

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iOS and Android app - Design System built in Figma

Objective

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To redesign the client’s iOS and Android apps as part of their broader digital transformation, delivering a refreshed visual identity and improved user experience. The project aimed to modernize the interface through a cohesive facelift while streamlining and rebuilding the existing design library into a scalable, unified design system to support future development and brand consistency across platforms.

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Challenges

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+ Ensuring brand consistency during a company-wide digital transformation

+ Unifying iOS and Android under one scalable design system

+ Cleaning and restructuring an outdated, inconsistent design library

+ Balancing visual refresh with usability and user familiarity

+ Coordinating with global teams to align design and development

Process Overview

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Audit & Align
‍Reviewed both iOS and Android apps to identify UI inconsistencies, UX issues, and opportunities for improvement while aligning with the client’s new brand direction.

Redesign & Refresh
Modernized the interface with a cleaner, more cohesive look that reflected the updated brand identity while maintaining familiarity for existing users.

Systemize & Standardize
Rebuilt the design library into a unified, scalable design system — consolidating components, typography, and color styles for cross-platform consistency.

Collaborate & Deliver
Worked closely with developers, and product owner to ensure smooth handoff, implementation accuracy, and long-term maintainability.

Tone & Trust
Focused on human tone and language to enhance user trust in the experience.

Outcomes

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+ Launched refreshed iOS and Android apps with a unified, modern interface aligned to the new brand identity.

+ Delivered a scalable cross-platform design system that streamlined collaboration and future development.

+ Improved consistency and usability, reducing design and implementation inefficiencies across teams.

+ Supported the company’s digital transformation, strengthening brand perception and user engagement globally.