Website Transformation

Company

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Like Reply is a digital consultancy specializing in marketing, e-commerce, and customer experience solutions. The company helps brands enhance their online presence through data-driven strategy, technology integration, and creative design.

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Duration

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Total 8 months.

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Role

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Lead Senior Product Designer | Project Manager

Worked with web developers, front-end developers, content creators, UX/UI designers, SEO specialists, and marketing strategists to deliver a cohesive, high-performing digital experience.

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Product

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Website in various responsive layout, desktop, tablet, and mobile

Objective

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To migrate the outdated website to a modern, scalable platform with a refreshed visual identity and enhanced user experience. The project aimed to redefine the site’s content strategy - ensuring relevance, clarity, and SEO optimization - while improving navigation, accessibility, and performance. In addition, the goal was to align design, technology, and brand storytelling to create a cohesive and engaging digital presence.

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Challenges

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+ Ensuring a seamless migration from the legacy platform while preserving data integrity and site performance.

+ Translating the new brand identity into a cohesive, scalable design system adaptable across all pages and devices.

+ Redefining information architecture and content hierarchy to balance storytelling, usability, and SEO optimization.

+ Coordinating between multiple teams, design, development, marketing, and content, to maintain alignment and deliver a consistent user experience.

Process Overview

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Discover & Audit
Assessed the existing website to identify content gaps, UX issues, and technical limitations while aligning on new brand goals and audience needs.

Define & Structure
Redesigned the information architecture, defined content strategy, and established the foundation for SEO and accessibility improvements.

Design & Develop
Implemented the new brand identity using a pre-built website template to accelerate production. Adapted and customized design components to match the updated visual direction while addressing technical issues with plugins and modules in collaboration with developers to ensure full functionality and design consistency.

Test & Launch
Conducted usability testing, content reviews, and performance checks before migrating and launching the new website for a seamless user experience.

Outcomes

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+ Successfully launched the new website in English and German, with Italian and French versions scheduled for subsequent rollout.

+ Delivered a modern, cohesive brand presence that strengthened the company’s digital identity and visual consistency across platforms.

+ Improved user experience and navigation clarity, resulting in higher engagement and reduced bounce rates.

+ Established an SEO-optimized content structure that increased search visibility and supported long-term organic growth.